Your content is invisible.
Let that sink in.
You write a perfect blog post. You launch a new product. You update your landing page. You go to ChatGPT, Copilot, or Perplexity to test it. You ask a question about your own product.
And the AI cites your competitor.
This is the new nightmare for founders, marketers, and creators. Traditional SEO is not dead, but its rules have changed overnight. We are now in the age of Generative Engine Optimization (GEO).
Your old traffic from Google search is one thing. But the new, high-intent “search” is happening inside AI chats. If you are not cited by AI, you do not exist for a growing part of the web.
I realized this problem early. My sites—like UnrealShot, and Bringback AI—rely on being discoverable.
I started digging. “How do I get my website into ChatGPT?” The answer wasn’t about keywords. It was about plumbing.
That’s how I found ShowUpInAI. I’ve been testing it.
This is my review.
The Verdict Up Front: What is ShowUpInAI?
ShowUpInAI is a “set it and forget it” utility that makes your website visible to AI assistants.
That’s it. It’s not a complex SEO suite. It doesn’t find keywords. It doesn’t build links.
It does one, single, critical job: It forces AI tools to see your new and updated content, fast. It’s the new, mandatory plumbing for any serious website.
The “Aha!” Moment: Why Your Content is Invisible
To understand why this tool works, you have to understand the new problem.
Your content isn’t invisible because it’s bad. It’s invisible because it’s slow.
This is where ShowUpInAI comes in. It doesn’t wait for the Bing crawler to show up. It uses the IndexNow protocol—a standard created by Microsoft and Yandex—to push your changes to them.
ShowUpInAI’s entire job is to instantly tell Bing: “Hey, look at this. It’s new. Index it now.”
Because the AI assistants drink from Bing’s well, your fresh content gets served to them almost immediately. This is the new “submit” button for the AI web.
My Hands-On Test: Onboarding & Setup
I’m a founder. I have no time for complex tools. If setup takes more than 5 minutes, I’m out.
My test of ShowUpInAI was painless.
There was no step 4.
There was no code to install. No complex sitemap URL to find. No settings to configure. The tool’s dashboard is clean. It found my pages and started its first crawl.
This aligns perfectly with my philosophy: You are paid for your decisions, not your time. Wasting hours on manual indexing is a bad decision. Automating it in 3 minutes is a great one.
How It Works: The 3-Step Loop
Once I was set up, the tool went to work.
Here is the entire process it runs on your behalf, 24/7.
1. Crawl
ShowUpInAI does a daily scan of your entire website. It’s looking for two things: brand-new pages and pages that have been updated.
2. Detect
The moment it finds a new URL or a changed page, it flags it.
3. Submit
This is the magic. It doesn’t just flag it. It instantly pushes that single URL change to Bing via the IndexNow protocol.
The result?
This means the next time an AI assistant needs information on your topic, your brand-new page is available for it to cite.
You’ve cut the line.
Does It Actually Work? Proof & Authority
Okay, so the theory is good. But does it work?
I’m a “trust but verify” person.
- My Own Experience: After setting it up, I watched my dashboard. The tool was finding my pages and, more importantly, finding the small tweaks I made to existing ones, marking them for submission.
- Founder Proof: I’m not the only one. The site shows testimonials from other founders. Peter Mick of FollowMonday.com said it “helped improve the visibility… from day one.” Lars from PostCapture called it “Set it and forget it.” These are founders, not pro-reviewers. They don’t have time to waste on tools that don’t work.
- Industry Authority: This is the big one. ShowUpInAI isn’t just making this up. They cite Fabrice Canel, the Principal Product Manager at Bing. Canel has publicly confirmed the importance of IndexNow for getting content into the ecosystem. Search Engine Roundtable has validated this.
The verdict is yes. It works because it’s not a “hack.”
It’s simply automating the exact, official process that Microsoft wants you to use.
Pricing: Is It Worth The Cost?
Let’s talk about money. The tool has a 3-day free trial, which is how I tested it.
After that, the plans are straightforward.
| Plan | Pages Monitored | Price (Monthly) |
| Starter | 500 pages | $14.99 |
| Professional | 1,000 pages | $19.99 |
| Enterprise | 10,000 pages | $99.99 |
All plans include the core features:
- Daily crawls
- Unlimited websites (This is huge for founders like me with multiple projects)
- Instant AI Indexing (The main feature)
- The “AI View” diagnostic tool
Is it worth $19.99/month for the Pro plan?
This is how I answer that question.
What is the cost of being invisible?
What is the cost of a potential customer asking ChatGPT “What’s the best tool for X?” and it recommends your competitor… because your site wasn’t indexed?
The cost of invisibility is everything.
$20 a month to guarantee my content is seen by the new AI gatekeepers is not an expense. It’s infrastructure. It’s a non-negotiable utility, like an electricity bill.
My Final Verdict: Founder to Founder
As founders, we are not paid for the hours we work. We are paid for our decisions.
Wasting time manually checking if your content is indexed is a bad decision. Worrying about whether your new launch will be visible is a waste of mental energy.
ShowUpInAI is a 3-minute decision that solves a million-dollar problem. I set it up. It runs. I don’t think about it.
Now, I can get back to my real job: building products, shipping features, and making the 1-2 great decisions a day that actually matter.
If you are publishing content on the web in 2025 and you are not using an IndexNow protocol tool, you are working too hard to stay invisible.
ShowUpInAI is essential. It’s the new cost of doing business on the AI-powered web.